Time to Breakaway on a Winter Adventure in Support of Kids with Cancer!
FOR IMMEDIATE RELEASE
Time to Breakaway on a Winter Adventure in Support of Kids with Cancer!
Badge-based challenge raises funds for childhood cancer research and programming
Jan 13, 2021 (TORONTO, ON) – Childhood Cancer Canada today launched Breakaway Winter Adventure, a badge-based solo challenge designed to raise funds for Childhood Cancer Canada programming and childhood cancer research. The nine-week event runs from January 25 to March 29, 2021, offering three different category levels (Challenge, Fun and Family), 27 opportunities to achieve category badges, as well as bonus badges announced throughout the event.
“Despite these very difficult times kids are still being diagnosed with cancer, the number one cause of death by disease of Canadian children,” said Patrick Sullivan, Board Chair for Childhood Cancer Canada. “The COVID-19 pandemic significantly reduced the Foundation’s ability to fundraise through group events. Breakaway Winter Adventure is our response to that challenge – a fun and safe, solo event designed to be inclusive for all who want to participate. Families in Canada dealing with childhood cancer need our support now more than ever.”
Breakaway Cycling Adventure from this past summer raised over $72,000 with 96 participants. Unlike the summer event, Breakaway Winter Adventure is not sport specific and is instead focused on the fun of collecting badges. The fundraising challenge again provides three different categories for a variety of participation levels: Challenge Road for participants looking to get active, Fun Lane for outdoor enthusiasts, and Family Avenue for cozy indoor challenges. There are 9 challenges in each category and 27 possible badges to achieve. Participants are encouraged to choose their own adventure with the badges they complete. Please visit Breakaway Winter Adventure for a more detailed breakdown on badges.
Childhood Cancer Canada is the primary charitable funder of clinical trials and childhood cancer research for C17. The C17 Council is an organization composed of the institutionally appointed heads of the sixteen pediatric hematology, oncology, and stem cell transplant programs across Canada. Their goal is to improve outcomes and quality of life for children and adolescents with cancer and serious blood disorders in Canada. Foundation programing includes: the COVID-19 Emergency Fund provides financial support to childhood cancer families who have been impacted by the pandemic; EmPower Packs provided to children newly diagnosed with cancer; Survivor Scholarships for childhood cancer survivors with post-secondary academic aspirations; and the Benevolent Fund that provides financial assistance to help a family cover the costs of their child's funeral.
To join the challenge or donate, please visit childhoodcancer.ca/breakaway. Participants are encouraged to share photos and videos on social media using #breakawaykidscancer and @childhoodcancercanada. Breakaway Winter Adventure is sponsored by MNP and Aird & Berlis.
For more information on Childhood Cancer Canada, please visit childhoodcancer.ca.
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About Childhood Cancer Canada
Childhood Cancer Canada is Canada's leading foundation dedicated to providing support and programing for families affected by childhood cancer and is the primary charitable funding partner of clinical trials and childhood cancer research for C17, comprised of Canada’s leading pediatric oncologists and hematologists. More than 10,000 children in Canada are in treatment for cancer right now and about one in five will not survive beyond five years. Cancer is the number one cause of death by disease of Canadian children. Childhood Cancer Canada’s focus is on saving, enhancing, and extending the lives of kids with cancer.
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For more information, please contact:
Kathy Motton
Director, Marketing and Communications
Childhood Cancer Canada
[email protected]
416-315-4535