Fifty-Nine Canadian Landmarks Lit Gold for Childhood Cancer


FOR IMMEDIATE RELEASE

Fifty-Nine Canadian Landmarks Lit Gold for Childhood Cancer

#MakeCanadaGold and #HeroPoseChallenge to mark Childhood Cancer Awareness Month this September

August 30, 2021 (TORONTO, ON) – Fifty-nine Canadian landmarks will be lit gold this September to mark Childhood Cancer Awareness Month for the Foundation's #MakeCanadaGold campaign (full list below). Additionally, kids and families impacted by childhood cancer will be honoured with the #HeroPoseChallenge, where participating social media users post themselves in the Hero Pose using the campaign hashtag. Childhood Cancer Canada today also launched Giphy stickers to compliment the #MakeCanadaGold and #HeroPoseChallenge campaigns and a Childhood Cancer Awareness Month Facebook Frame.

“About one in five children diagnosed will not survive cancer and this number actually increases beyond five years”, said Sandi Hancox, Executive Director (Interim) of Childhood Cancer Canada. “Although outcomes are positive overall, some diagnoses are difficult to treat or have low cure rates, and many treatments lead to long-term health issues for survivors. September is an opportunity to remind Canadians that there is still more work to be done to improve outcomes for kids with cancer in Canada.”

Started in 2018, the Hero Pose Challenge asks social media users to post an image or video of themselves with their hands on their hips, chests proud, and heads held high using the campaign hashtag #HeroPoseChallenge, tagging and asking others to take the challenge to help spread awareness. The now annual campaign honours the strength of children dealing with cancer and resulted in over six million social media impressions in 2020.

To compliment the campaigns, the Foundation is launching five Giphy stickers for the #HeroPoseChallenge, one Giphy sticker for the #MakeCanadaGold campaign, and two new Foundation Giphy stickers for general posts on Instagram stories. The Foundation is also launching a Childhood Cancer Awareness Month profile frame for Facebook. Participants can find the Giphy stickers and Facebook Frame by using the key words: Childhood Cancer Canada, #heroposechallenge, and #makecanadagold.

To join the awareness campaigns, participants should follow @childhoodcancercanada on social media and use the hashtags #HeroPoseChallenge or #MakeCanadaGold.

The following landmarks from coast to coast will be lit up gold in September for #MakeCanadaGold on the following dates:

Alberta (All efforts in Alberta were coordinated by Kids Cancer Care Foundation of Alberta)
Airdrie City Hall (Airdrie, Sept 1, 2021)
Wadey Centre (Blackfalds, Sept 1, 2021)
Arts Commons (Calgary, Sept 1, 2021)
Calgary Tower (Calgary, Sept 6, 2021)
Glenbow (Calgary, Sept 1, 2021)
McMahon Stadium (Calgary, Sept 1, 2021)
Olympic Plaza (Calgary, Sept 1, 2021)
Reconciliation Bridge (Calgary, Sep 24, 2021)
Crooked Creek Gazebo (Crooked Creek, year-round)
High Level Bridge (Edmonton, Sept 1, 2021)
Fairview Gazebo (Fairview, Sept 1, 2021)
Lethbridge City Hall (Lethbridge, Sept 1, 2021)
City Hall (Red Deer, Sept 1, 2021)
Sylvan Lake Lighthouse (Sylvan Lake, Sept 1, 2021)
 
British Columbia
Lights at Lafarge (Coquitlam, Sept 6, 2021)
Maple Ridge City Hall (Maple Ridge, Sept 3, 2021)
Mr. PG (Prince George, Sept 1 to 9, 2021)
Fraser River Pedestrian Bridge (Quesnel, Sept 1, 2021)
Victoria Street Bridge (Trail, Sept 1, 2021)
BC Place (Vancouver, Sept 2, 2021)
Burrard Street Bridge (Vancouver, Sept 1, 2021)
Canada Place Sails of Light (Vancouver, Sept 6, 2021)
City Hall (Vancouver, Sept 1, 2021, at 9 pm)
Rogers Arena (Vancouver, Sept 1, 2021)
Science World (Vancouver, Sept 6, 2021)
Fitzsimmons Creek Bridge (Whistler, Sept 6, 2021)
 
New Brunswick
NB Legislature (Fredericton, Sept 1, 2021)
 
Newfoundland & Labrador
Confederation Building (St. John’s, Sept 9, 2021)
Government House (St. John’s, Sept 1, 2021)
 
Nova Scotia
City Hall (Halifax, Sept 2, 2021)
 
Ontario
Hamilton Sign & City Hall (Hamilton, Sept 1, 2021)
McMaster Children's Hospital (Hamilton, Sept 2021)
Kingston City Hall (Kingston, Sept 1, 2021)
Springer Market Square (Kingston, Sept 1, 2021)
Canada Life (London, Sept 6 to 12, 2021)
City Hall (London, Sept 6 to 12, 2021)
JA Taylor Building (London, Sept 6 to 12, 2021)
Sifton Properties (London, Sept 6 to 12, 2021)
RBC Place (London, Sept 6 to 12, 2021)
Civic Centre Clock Tower (Mississauga, Sept 1, 2021)
Riverwalk Commons (Newmarket, Sept 1, 2021)
Fred A. Lundy Bridge (Newmarket, Sept 1, 2021)
Niagara Falls (Niagara Falls, Sept 6, 2021)
Oakville Town Hall (Oakville, Sept 1, 2021)
Paris Dam (Paris, Sept 1, 2021)
Canada Life (Toronto, Sept 6 to 12, 2021)
CN Tower (Toronto, Sept 6, 2021)
Ontario Place Sphere (Toronto, Sept 1, 2021, 6 pm to 12 am)
Princes’ Gates Arch at Exhibition Place (Toronto, Sept 1, 2021)
Toronto Sign (Toronto, Sept 1, 2021)
City Hall (Windsor, Sept 1 to 6, 2021)
Welland Canal Bridge (Welland, Sept 1, 2021)
 
Prince Edward Island
Charlottetown City Hall (Charlottetown, Sept 2, 2021)
The Holman Grand Hotel (Charlottetown, Sept 1, 2021)
 
Quebec
La Grande Roue de Montréal (Montréal, Sept 1, 2021)
Chateau Frontenac (Quebec City, Sept 1, 2021)
 
Saskatchewan
RCMP Heritage Centre (Regina, Sept 1, 2021)
City Hall (Regina, Sept 1, 2021)
Prairie Wind (Saskatoon, Sept 1, 2021)
 
In addition to the landmarks, the following cities will make Proclamations to mark the start of Childhood Cancer Awareness Month on September 1, 2021:
Airdrie, Alberta
Blackfalds, Alberta
Calgary, Alberta
Chestermere, Alberta
Medicine Hat, Alberta
Okotoks, Alberta
Red Deer, Alberta
Slave Lake, Alberta
Stony Plain, Alberta
Victoria, British Columbia
Whistler, British Columbia
Province of Manitoba
Halifax, Nova Scotia
Iqaluit, Nunavut
Cornwall, Ontario
Kingston, Ontario
London, Ontario
Newmarket, Ontario
Ottawa, Ontario
Toronto, Ontario
Windsor, Ontario
Regina, Saskatchewan
 
Efforts to commit cities to make proclamations and to light landmarks gold were made possible by Childhood Cancer Canada volunteers, passionate childhood cancer families, and partner foundations like Kids Cancer Care Foundation of Alberta, Childcan, Small But Mighty SK, Candlelighters Childhood Cancer Support Programs, and The Candlelighters Association of Newfoundland and Labrador. Childhood Cancer Canada is very grateful for their support.

Childhood Cancer Canada supports families across the country who have been impacted by childhood cancer with programs that include: Empower Packs, provided to children newly diagnosed with cancer; the COVID-19 Emergency Fund, for Canadian childhood cancer families who have been financially impacted by the current crisis; Survivor Scholarships, for childhood cancer survivors with post-secondary academic aspirations; and the Benevolent Fund, that provides financial assistance to help families with the costs of their child's funeral. The Foundation is also the primary charitable funding partner of clinical trials and childhood cancer research for C17, comprised of leading pediatric oncologists and hematologists in Canada.

For more information on Childhood Cancer Canada, please visit childhoodcancer.ca.  

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About Childhood Cancer Canada
Childhood Cancer Canada is Canada's leading national foundation dedicated to funding national research, while delivering support and programing for families affected by childhood cancer.  More than 10,000 children in Canada are in treatment for cancer right now and one in five will not survive beyond five years. Cancer is the number one cause of death by disease of Canadian children. Childhood Cancer Canada’s focus is on saving, enhancing, and extending the lives of kids with cancer.
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For more information, please contact:
 
Kathy Motton
Director, Marketing and Communications
Childhood Cancer Canada
[email protected]
416-315-4535