Senior Vice President of Brand and Marketing at Cadillac Fairview

A seasoned marketer, with over 25 years experience, Jason is the Senior Vice President of Brand and Marketing at Cadillac Fairview. He is the steward of the CF Purpose of Transforming Communities for a Vibrant Tomorrow, playing a critical role in maintaining CF’s leadership as the best-in-class brand in real estate and development.

At the forefront of delving into data and insights, he oversees high performance teams who are responsible for brand strategy, creating meaningful customer experiences, external marketing, customer insight, partnerships, philanthropy as well as one of the largest out of home media networks in Canada. Prior to joining CF, he spent 10 years at Microsoft, leading the Xbox business as the Vice President of Retail Sales and Marketing for Canada.

Jason holds an Honours Bachelor of Business Administration from Wilfrid Laurier University and has completed the Advanced Certificate for Executives in Management, Innovation and Technology at the MIT Sloan School of Management.

Passionate about engaging and building community, Jason has over 20 years of service with Scouts Canada, including serving as Chair of the Board of Governors. He lives in Oakville with his wife and has two children in their 20s. He enjoys the outdoors in all four seasons, reading, and learning to play guitar.