Breakaway on a Cycling Adventure in Support of Kids with Cancer
FOR IMMEDIATE RELEASE
Breakaway on a Cycling Adventure in Support of Kids with Cancer
Solo cycling challenge raises funds for childhood cancer programming like the COVID-19 Emergency Fund
July 6, 2020 (TORONTO, ON) – Childhood Cancer Canada and Coast and Coast Against Cancer Foundation today launched Breakaway Cycling Adventure, a solo cycling challenge that raises funds for children with cancer across Canada and supports programming like the new childhood cancer COVID-19 Emergency Fund. The nine-week event runs from July 6 to September 6, 2020, offering three different category levels (Challenge, Fun and Family) and 27 opportunities to achieve badges.
“We reached out to childhood cancer Social Workers across Canada and learned that the financial need of our families right now is ‘huge’”, said Patrick Sullivan, Board Chair for Childhood Cancer Canada and Coast to Coast Against Cancer Foundation. “These families are already challenged by their child's cancer diagnosis and many are now dealing with an unexpected loss of income due to the pandemic. The Foundation created Breakaway Cycling Adventure to help meet the needs of childhood cancer families through programming like the COVID-19 Emergency Fund as well as other programs that support kids with cancer.”
Breakaway Cycling Adventure offers participants three levels: Challenge Road for experienced roadies and mountain bikers, Fun Lane for leisure riders, and Family Avenue for bike-less challenges. There are 9 challenges in each category and 27 possible badges to achieve. Participants can also join the Breakaway Cycling Adventure club on Strava to earn weekly bragging rights. Visit Breakaway Cycling Adventure for a more detailed breakdown on badges.
The COVID-19 Emergency Fund supports Canadian childhood cancer families in active treatment who have been financially impacted by the current crisis. Other Foundation programing supported by this event includes: Empower Packs, provided to children newly diagnosed with cancer; Survivor Scholarships, for childhood cancer survivors with post-secondary academic aspirations; and the Benevolent Fund, that provides financial assistance to help a family cover the costs of their child's funeral. The Foundation is also the primary funder of clinical trials and childhood cancer research for C17.
To join the challenge or donate, please visit childhoodcancer.ca/breakaway. Share photos and videos on social media using #breakawaykidscancer @childhoodcancer and @beyondkidscancer. Breakaway Cycling Adventure is sponsored by Perry Group Consulting Ltd. and Tecasy Ranch.
For more information on Childhood Cancer Canada, please visit childhoodcancer.ca. For more information on Coast to Coast Against Cancer Foundation, please visit: coasttocoastagainstcancer.org.
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Childhood Cancer Canada
Childhood Cancer Canada is one of Canada's leading foundations dedicated to funding national research while delivering outreach, vital educational and community programs to children and families affected by cancer. Our focus is on saving, enhancing and extending the lives of kids with cancer.
Coast to Coast Against Cancer Foundation
Coast to Coast Against Cancer Foundation raises vital funds for childhood cancer programs and charities by conducting high quality, memorable, physically challenging events encouraging active and healthy lifestyles. These events engage sponsors, participants, donors and volunteers. We are a national foundation with community-level engagement. Through our knowledgeable and experienced granting committee, we ensure every dollar has maximum impact in the areas of highest need for tangible results in the fight against childhood, youth and young adult cancers.
Press Only
For more information, please contact:
Kathy Motton
Director, Marketing and Communications
Childhood Cancer Canada and Coast to Coast Against Cancer Foundation
[email protected]
416-315-4535